"The key to the Minotti identity lies in its ability to express the Made in Italy concept to perfection, melding tradition and technology in an indissoluble way"
Minotti has been involved in manufacturing armchairs and sofas for some 70 years: no doubt this means quite a long time, on which they have relied to strengthen their position in an increasingly demanding market. As competition stands out as a major player in worldwide markets, production being based on different factor costs, quality, history and the charms of a one-of-a-kind product are key ingredients if any challenges are to be won. Minotti boast a unique type of taste, arising from within the Milanese design system; they are steadily committed to searching for innovative shapes and technical solutions, increasing know-how about the materials they are already using and testing some new ones, drawing up projects synonymous with remarkable cultural identities. For all these reasons, Minotti means a benchmark for evolved customers, for anybody who feels at home around the world, while retaining close connections with their own origins. High quality standards and state-of-the-art interior design ideas: Minotti, the name for an effective approach to business.
Research means something special to Minotti – that is, becoming aware of visual stimuli from the world and turning them into products, images, technology and room settings. It means having a look around, carefully watching the surrounding world, perceiving any changes in the language, investigating fashion, design, publishing, travelling with a curious look. To carry out research, Minotti rely on a first-rate design team who boast remarkably diversified skills: developing software, designing, engineering production, decorating display areas, devising new models and turning them into actual products etc. An idea means the starting point for a process to be developed in-house, in their Design Centre: in the Prototyping Department, where the idea becomes ‘bricks and mortar’ reality through technological research on both materials and working phases; in the Styling Department, where the sofa is ‘dressed’ and where their research is close to research as carried out by fashion designers.
Before Minotti’s products are packaged and shipped, all of their component parts are thoroughly checked. Their major tradition is the result, for example, of these stringent tests: in this respect, accuracy is not considered to be responsible for increased expenses; it is believed to contain the costs arising from any problems. Each piece is supplied with a certificate of originality of the product and every single component part, stating that the product has been manufactured by Minotti, namely a company synonymous with remarkable know-how, reliability and tradition. Minotti provide a guarantee for each product, complete with all the relevant information and tips. Thus their products are the name for timeless durability.